Your entire media picture.
Measured.
Optimized.
In one place.
Animo turns fragmented offline and online data into a single source of truth - with the granularity, speed, and causal precision that modern advertisers demand. Offline measurement at 15-minute resolution. Online MMM. All in one platform.
The brands that stopped guessing
and started knowing.
From national broadcasters to performance agencies - Animo is trusted by media teams, CMOs, and growth leaders who refuse to fly blind on their offline spend.
One platform.
Every channel.
Full clarity.
Most advertisers measure digital in real time - and offline in hindsight, if at all. Animo changes that equation. We connect your offline and online media activity to actual business outcomes, and give you the tools to measure, optimize, and plan across both - simultaneously.
Measure offline at 15-minute resolution in real time
The granularity you expect from digital, applied to TV, OOH, radio, and print. No more waiting for post-campaign reports. Our 15-minute resolution ensures you're always ahead of the curve.
Optimize online & offline together
AI-powered recommendations across your entire media mix, updated continuously - not quarterly. Stop guessing where to shift your budget and start using causal data to drive results.
Plan smarter, spend better
Simulate campaign performance before you commit a single dollar. Predictive modeling trained on real campaign and outcome data allows you to forecast with clinical accuracy.
360° Visibility in One Place
Break down the silos between online and offline. See every impression, every dollar, and every outcome in a single, unified interface designed for the modern advertiser.
Half your media budget is offline. You're managing it blindfolded.
- ✕ Zero real-time visibility into the performance of your offline campaigns.
- ✕ Budget allocation based on gut feeling, intuition, and broad target audiences - not on business outcomes.
- ✕ No feedback loop - you find out whether a campaign worked only after the budget is already spent.
- ✕ A complete split between offline and online - managed and reported as two disconnected worlds.
Connected, transparent, and profitable.
- check_circle AI-powered models that isolate the true business impact of every offline channel - without relying on spurious correlations.
- check_circle Data at 15-minute resolution - the fastest refresh and recommendation cadence in offline measurement.
- check_circle A unified platform where offline optimization and online MMM feed from and sync to the same data foundation.
- check_circle Real-time recommendations you can act on immediately - instead of historical postmortems filed away in an archive.
From raw data to real decisions
in three steps.
Connect
Animo plugs into your live offline campaign data and your online ad platforms simultaneously. Outcome data - sales, leads, app events, in-store activity - comes in from your side.
Model
Our causal inference and MMM engines calculate the true marginal contribution of every channel - offline and online - accounting for seasonality and cross-channel effects.
Optimize
The platform surfaces clear, actionable recommendations: where to shift budget, which channels are saturating, and what to double down on across your entire media mix.
Built on causality, not correlation. Designed for the speed of modern media.
Animo's technology stack was engineered from the ground up to solve a problem the industry had accepted as unsolvable: making offline media as measurable, as fast, and as actionable as digital.
1. Causal Inference Engines
We don't measure correlation. We isolate causality. Animo's models determine the true incremental impact of each offline channel on your business KPIs - controlling for everything else.
2. Marketing Mix Modeling (MMM)
Our proprietary MMM framework runs across both offline and online channels simultaneously. Modern ML on top of rigorous econometrics - delivering accuracy at a speed traditional MMM can't match.
3. Real-Time 15-Minute Data Resolution
While the industry standard for offline measurement is weekly or monthly reporting, Animo refreshes at 15-minute intervals. That's not an incremental improvement - it's a different category.
4. Big Data Integration at Scale
We ingest data from offline touchpoints (TV, OOH, radio, print), digital ad platforms, transaction logs, CRM systems, weather, mobility signals, and more - normalized into a single unified model.
5. AI-Powered Optimization Layer
Animo doesn't just measure. It learns. Continuously. And surfaces optimization recommendations across your entire media mix - offline and online - in real time.
Built for Modern Media Teams
- check_circle Cloud-based SaaS platform
- check_circle Real-time dashboards with API connectivity
- check_circle 700+ integrations with every platform
- check_circle CCPA, GDPR & ISO 27001 compliant
The Animo Stack –
Built to measure what matters
One clear mission: measurable growth across every channel, in real time.
| Tool | Capability | |
|---|---|---|
| Offline Optimization Platform | Find what's working in your offline media - and stop burning budget on what isn't. | Learn more |
| Offline Media Planner | Plan smarter, simulate results, and walk into every media meeting with confidence. | Learn more |
| Online Dashboard | One unified view of all your digital activity - across every channel, in real time. | Learn more |
| Online MMM | Understand the true impact of your online spend with marketing mix modeling built for the modern media stack. | Learn more |
| Animo 360 | The full picture. Offline and online, measured and optimized together - at 15-minute resolution. | Learn more |
Ready to see it in action?
Want to see how Animo can transform your offline campaigns - for real? Let's talk.
