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Privacy Policy

This Privacy Notice describes how Animo LTD (“Animo”, “we”, “our”, “us”) process your personal data, what your rights are. This privacy notice applies to the processing activities in relation to visitors of our website, users of our services (trial users and customers), and individuals we communicate with.

Animo LTD is the data controller for the processing of your personal data as further outlined in this notice, but if you have an agreement with us, the Animo entity you are contracting with is the data controller of the contact information you provide to Animo when you are a designated contact for your company that uses the Animo SaaS.

Animo is a Israeli-founded company with offices in Tel Aviv, and has customers all over the world. Regardless of your location, this Privacy Notice applies to the information you provide to us or we collect about you.

We are committed to protect and respect your privacy and encourage you to carefully read this notice and reach out to us if you have any questions, contact details are found below.

1. Which data does Animo collect about you and how do we use it?

1.1 Visitors to our website and signups

When you are browsing our website, we collect and process:

Your IP address;
Cookies, see further section 8 below;
How you interact with the website, e.g. browsing and click behavior; and
If you wish to book a demo at our website, you will also need to provide us with your Name and email address.
The data is processed for:

Delivering the services requested by you;
Monitoring and improving our services, e.g. to optimize the website, improve user-friendliness, and reduce bugs;
To communicate with you, including for marketing purposes; and
For the purposes described for our use of cookies, see section 8.

1.2 Users of our services (trial and customers)

When you are using our services, through our website or our app, we collect and process:

Information that you provide to us, such as your name and email address;
Information on how you are using our services; how you are interacting with our website or app e.g. browsing and click behavior;
Recordings made of communication between you and our personnel; and
Information collected via third parties, and Google API to collect information from your Google account, please refer to YouTube Terms of Service and Google’s Privacy Policy for further information. You can revoke our access to your data via the Google Security Settings.
The data is processed for:

Delivering the services requested by you (the data collected from Google API is used to show which account and subscription you are part of and, in some cases, if you update settings);
Monitoring and improving our services, e.g. to optimize the website, improve user-friendliness, and reduce bugs;
To communicate with you, including for marketing purposes; and
For the purposes described for our use of cookies, see section 8.
When your user account is deleted from a subscription, we process your name and email address and collect your new contact information by use of third-party service providers. The data is processed to communicate with you, including for marketing purposes.

1.3 When we communicate

When you communicate with us, we process:

Information that you provide to us, such as your name, telephone no. and email address, contents of such communication; and
Recordings made of communication between you and our personnel

When we initiate communication with you, we process:

Name and contact details;
Information collected via third parties, e.g. we collect information shared on your public LinkedIn account that indicate if you are interested in our services.
We process the data for:

Fulfilling a request from you or responding to your inquiries;
Contacting you if we believe that you may be interested in our services;
Analyzing and improving our customer service.

1.4 User story

When you consent to share your user story, we process:

Information that you agree to provide to us as your name, image, and user story.
We process the data for:

To market Funnel and our services in offline and online marketing materials and our publications, including the Animo website and external marketing communications and campaigns.

1.5 General

Personal data that we request from you and which we indicate is required to provide for the relevant activity is needed for us to provide the relevant service, e.g. for statutory, contractual, administrative, or technical reasons.

Animo does not expect there to be any processing of sensitive personal data, nor do we apply any automated decision-making throughout the above-mentioned processing activities.

2. Data received by Animo from third parties and how we use it

Contact details from our collaboration partners
Animo collaborates with other companies in marketing and offering its services, and may receive information from such parties about you, we process:

Information that the collaboration partner has provided to us, such as your name, telephone number, email address and information from public social media accounts, e.g. we collect information shared on your public LinkedIn account that indicates if you are interested in our services.
We process the data for:
Analyzing whether the company you are affiliated with is a potential customer to Animo; and
To communicate with you for marketing purposes.

3. Legal basis for our processing

3.1 Animo processes your data for the main purposes of

i) providing the services requested by you or responding to your inquiries, on the website or in the app;
ii) fulfilling our obligations under the agreement with you for providing the service (where such an agreement has been concluded);
iii) complying with legal obligations; and
iv) pursuing our legitimate interest in marketing and improving our services.

3.2 If the processing of data requires prior consent, such consent will be collected before we carry out the processing in question.

4. For how long is personal data processed?

Your data is kept by Animo only for such periods as necessary:
i) to provide you with the relevant services;
ii) for us to communicate with you;
iii) to improve our services; or
iv) as may be prescribed for legal and audit purposes.
5. How we Share Personal Data

5.1 We use certain third parties for the provision of services to Animo. In such cases, your data may be shared with these third parties acting as service providers or data processors of Animos, which process the data as required for the provision of the services to Animo. We may also share your data with our collaboration partners. Animo is, as a data controller, always responsible for the correct processing of your data.

5.2 Animo may if required by law or a decision of a competent authority share your data, this is in such cases done by Animo to fulfill legal obligations.

5.3 Your data may be transferred to or stored in countries outside of the EU/EEA, provided that an adequate level of data protection is ensured or that Animo and its data processors have implemented appropriate safeguards, such as standard contractual clauses, more information on such safeguards is available here.

6. Data security

6.1 We aim to ensure that you at all times remain confident in trusting Animo with your data, and Animo has implemented such security measures necessary to protect your data from unauthorized access, modification, and deletion.

6.2 About your use of your Animo account, please ensure that you choose a unique and strong password, limit access to your computer and browser, and log out after having signed in to your Animo account.

7. Third Parties

Our services may contain links to other websites, products, or services that we do not own or operate. We are not responsible for the privacy practices of these third parties. Please be aware that this privacy notice does not apply to your activities on these third-party services or any information you disclose to these third parties. We encourage you to read their privacy policies/notices before providing any information to them.

8. Cookies

8.1 For information on our use of the information collected via cookies, see section 1 above. About the cookies as such, please see below.

8.2 A cookie is a small text file that is placed on your computer, mobile phone, or other device when you visit a website. A cookie enables recognition of your computer and the collection of information on what websites and functions you have visited. It also helps maintain your settings when you are navigating a website or returning to the same website at a later point.

We use both session cookies (which expire once you close your web browser) and persistent cookies (which stay on your device for a set period or until you delete them). 
8.3 Consent to the use of cookies
When you visit a website, you have the right to receive certain information such as how cookies are used.

Furthermore, you need to consent to our use of cookies. If you do not consent to the use of cookies, it may affect your user experience and you may not get full access to all features and functions on our website.

In case you have given your consent to the use of cookies, you can easily withdraw your consent and choose to block and/or delete the cookies. For more information on how to block/erase cookies, please see section 8.6.

8.4 Processing of personal data
Some of our cookies collect personal data. In case you have signed up for a trial, we will be able to use the information to create a more personalized online experience for you, e.g. to provide marketing material that is relevant for you.

In case you are only browsing our website, the data collected by the cookies will only be used for statistical purposes and to improve our website and we will not be able to identify you through that data.

For more information about how we use your data, please see Section 1 above.

8.5 Cookies placed by third parties
The website may contain content and sharing tools embedded in various social networks, such as Facebook. These suppliers may use and place cookies on your device. We do not have access to, and cannot control, these cookies or the personal data and information that they may collect.

You therefore need to check the websites of these suppliers to get further information on how they manage cookies and what information their cookies collect.

8.6 Manage your cookies and other preferences
Most web browsers allow you to manage your preferences. You can set your browser to refuse cookies or delete certain cookies. If you have any questions or comments about our use of cookies, please contact us at the address specified in section 12 below.

Please note that if you block our use of cookies, you may be unable to access certain areas of our website and certain functions and pages will not work in the usual way.

9. Children’s Privacy

We do not knowingly collect, maintain, or use personal information from children under 13 years of age, and no part of our service is directed to children. If you learn that a child has provided us with personal information in violation of this privacy notice, then you may alert us at

10. Your rights and contact details

10.1 According to applicable data protection laws, you are entitled to certain rights. You have the right to request access to and rectification or erasure of your data or restriction of processing concerning you and to object to processing as well as to data portability.
You are entitled to request this free of charge. In case of requests that are manifestly unfounded or excessive (e.g. excessively repetitive), Animo is entitled to charge an administrative fee – in such cases, you will be notified thereof beforehand.
10.2 Animo will normally answer your request within one (1) month from receipt of your request. Requests are made via
10.3 You can unsubscribe from our promotional emails via the link provided in the emails. Even if you opt out of receiving promotional emails from us, you will continue to receive administrative messages from us if and where required to perform our obligations under a contract or to answer a request from you.

11. Changes to this privacy notice
We will post any adjustments to the privacy notice on this page, and the revised version will be effective when it is posted.

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