From industry research to tactical guides - everything you need to measure smarter, plan better, and prove the value of every media dollar.
The hidden cost of attribution models that only tell half the story - and what modern marketers are doing instead.
Read article arrow_forward
What MMM is, how it works, and why every brand running offline media should care.
Read arrow_forward
A deep-dive into diminishing returns in media - and how to use saturation modeling to optimize your mix.
Read arrow_forward
Out-of-home advertising is growing fast. The tools to measure it haven't caught up - until now.
Read arrow_forward
A practical guide to building the business case for better offline measurement.
Read arrow_forward
Peer-reviewed research on 600,000 conversion paths proving TV and radio directly drive online actions.
Read arrow_forwardReal campaigns. Real outcomes. Downloadable research grounded in the data from Animo's platform.
How a leading fintech brand used Animo's Offline Optimization Platform to eliminate non-performing OOH placements and reallocate to higher-ROI channels.
Using Animo's Media Planner to simulate and optimize a 10-city OOH campaign before a single placement was booked.
The first implementation of Animo 360 - connecting TV, radio, and digital into a single ROI model.
arrow_forward Read Case StudyIsrael's first AI-powered effectiveness index — analyzing 28,000+ TV placements to reveal what actually moves business KPIs. Published in Globes, February 2026.
menu_book Read ResearchWebinars, tutorials, interviews, and expert conversations on the future of media measurement.
Animo featured on Israel's Economy Channel - discussing the future of media intelligence and data-driven marketing decisions.
A sharp conversation on media intelligence, marketing measurement, and the future of data-driven brand decisions.
Animo on air - breaking down how data-driven media management cuts through the noise and drives real results.
A candid look at the real work behind media strategy, planning, and data-driven brand decisions.
Where creativity meets media intelligence - exploring bold ideas that move brands forward.
Can't find what you're looking for? Reach out to our team directly.
mail Ask Us DirectlyWe support TV, radio, out-of-home (OOH), print, direct mail, and even cinema advertising. Virtually any non-digital channel can be modeled.
Insights from real campaign performance (via the Optimization Platform) are directly fed into the Media Planner for smarter predictive planning.
Yes. Each module (Optimization, Planner, Data Hub, Research) can be used independently - though they work best when combined.
Absolutely. Our modeling focuses on real KPIs like revenue, conversions, leads, or visits - not just impressions or GRPs.
Both. Animo is built for brand marketers, growth teams, and media agencies alike.
Yes. That's exactly what the Performance Media Planner is built for - helping you simulate, budget, and optimize pre-campaign.
Yes. Our Research & Analysis Services provide ongoing market reports, custom dashboards, and strategic presentations on demand.
Through causal inference modeling and Marketing Mix Modeling (MMM). We analyze timing, location, and external variables to determine true business impact.
Our MMM framework uses modern machine learning on top of econometrics, enabling faster, more accurate, and dynamic modeling updates.
Our models isolate the causal impact of each media input by controlling for seasonality, weather, competitive activity, and macroeconomic trends.
No. We operate solely on aggregated, event-based data - with no PII. Our platform is fully GDPR and CCPA compliant.
We support only aggregate-level inputs, without requiring any user-level or identifiable data. Privacy is a foundational principle.
Typically, we can begin with 1 year of historical data, including your media plan and corresponding business outcomes (sales, leads, visits, etc.).
Not necessarily. We offer seamless integrations with media sources, cloud storage, CRM systems, and BI tools for automated ingestion.
You can begin seeing insights within a few days after integration. Optimization cycles run continuously once set up.
Our team is happy to help with anything specific to your setup, data, or measurement strategy.
arrow_forward Contact Our TeamIsrael's first TV advertising effectiveness index powered by real business data. Animo and Globes analyzed 28,000+ placements across 2025 — revealing which programs actually drive results, not just reach.
Whether you want a personalized walkthrough, a specific research topic, or just a conversation about your measurement challenge - we're here.
